My Duties:
- Drafting press releases
- Researching blogs suitable for each brands for both gifting and publicity
- Finding suitable celebrities for gifting and to be prospective brand ambassadors
- Creating a calendar of upcoming events to predict future trends
- Creating graphic email alerts, announcing new styles, prints, trends etc.
- Sending out samples to magazines upon request, including arranging couriers
- Packing past collections to be returned to different designers
- Manning the phones and responding appropriately
- Using Fashion Monitor and Red Pages to locate contact information
- Chasing up RSVP’s for a press event
- Calling fashion assistants/ stylists to enquire about what they are working on and send them relevant pieces in response to this
Soph xox
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